Secret Aardvark got their start in Portland via guerrilla marketing: literally leaving full bottles on restaurant tables with the salt, sugar, jam, etc. after their meal. I noticed it happening at a small diner, but didn’t out them at the time — just asked the server if she’d seen the hot sauce before. “Nope. That’s not yours? Hunh. Is it any good?” From that point on, it kept popping up in more and more places until it was a local point of pride. Genius. 🤌🏼