I point conversion therapy out as an egregious example of persecution, but there’s plenty more, through a variety of avenues. Many fly under the radar as things that sound less intense - schools notifying parents if kids go by a nickname or change how they present is one that’s come up a lot lately.
From experience - lots of people thankfully have a “live our lives in peace” attitude - but unfortunately even a minority of bigots can make our lives pretty difficult and divisive. Especially if they’re allowed to do so by other people who don’t agree themselves, but also don’t fight it when they see it.
And so sure, the message has been coopted for mainstream audiences by corporations running ads like “[sterile uplifting music] at CitiBank, we think you’re people! [stock rainbow flags waving]” If you know anyone who’s queer, you know there’s real difficulty that comes with it, but also a resilient community takes care of each other the best they can. Pride ads are how most people know of us, but they’re not even close to representing us or the stakes we face. They’re pretty much entirely irrelevant to us - we never asked for them, and they certainly don’t help.