The same could be said about practically all of the news today…
Someone says something on Twitter, people actually try to debate it for some reason, political pundits take it seriously.
Web 2.0 has given us all the freedom to express ourselves with little if any consequences. A story or “well crafted” headline can easily entice us to spend moments at our keyboards doing what humans do - communicate ideas. Prior to this, the story was one-sided. “The News” - broadcast news, newspapers, periodicals; was all there was. There was no feedback or input from the people unless it was explicitly sought out. Now, The News knows precisely what generates our attention so they can double down on those stories to increase profitability rather than ‘inform the public as the fourth pillar of democracy’.
As critical our founding fathers thought journalism was to be, allowing such an industry to be privately owned and influenced most heavily by the attention a community gives it seems to be in conflict with its intention.
That’s to say, "the establishment that keep taking him seriously and shoving him into our faces " is just the result of an industry that shows content in order to increase advertising revenue. This isn’t going to end.