What is this exactly? An article from 2013 explaining how to enshitify your news and get more clicks/reads? You’re saying this like it’s some rule for proper form or etiquette, when it’s really just the deceptive tricks of the trade.
From your “style rules” article:
More Thoughts on Newspaper Headlines
As you can see, the grammar rules for newspaper headlines can lead to ambiguous headlines, as many words are implied and not written. You may also see different vocabulary in headlines, with less common, but concise, verbs, such as bid, vow and spark. There are many additional style issues that certain newspapers use, for instance the capitalisation of every word, or joining conjunctions with commas instead of conjunctions.
So yeah, literally news people thinking it looks cool to abide by these dumb rules that clearly obfuscate the content. A style