The difference is the source. If someone pulls a screen grab of you from a Target security camera and uses AI to make porn, the employee has a problem because Target has a problem. If you take photos of yourself at the beach and share them via Facebook, then anyone anywhere can end up with that photo and use it for almost anything with no problem because you took it and shared it publicly.
Hopefully this gets people to realize how much they are giving up by sharing via Facebook, and Instagram, and Xitter, and TicTac or whatever. If you want to be social media famous, be famous. But fame comes at a price.