I do not get it, everywhere in the world football is like a religion, whenever one is not playing in school or the neighborhood one was playing online with friends. Granted FIFA became shit over the years and people over hyper it, but most people grow out of it, get jobs, etc… It is only natural to find scumbags in popular instances. This meme could have any massive online game and still make sense then.
I think you’ve generalized a bit too much. The gender-swapped format was not created for this exact meme, it’s just a jovial commentary on male stereotypes women find unappealing. In this case, the joke isn’t that she saw a stack of random games, they’re all FIFA – did you maybe not notice that? The annoying male FIFA player is a pretty well-established meme at this point.