(Post) modern life is so empty, it’s so soulless. Society has been deconstructed and we are all now fully atomized, utility maximizing individuals in an endless cycle of earning and consuming. Earn, consume - make money, spend money. Interpersonal relationships, family, community have all become secondary to the earn/consume cycle. We now all only live to serve the endless profit behemoth. Even nature itself is only a tool for profit.
We need to reintegrate back into the natural world and refocus on community and human relationships. We need to prioritize sustainability, health, happiness, and well being for ourselves and future generations over short term individual gains and immediate gratification.
It’s unusual, and taps into some deep-seated fears - people imagine themselves trapped in a submarine running out of air, get seriously frightened, and start desperately hoping they make it out OK just because they don’t want to think about the alternative.
There’s also the Colossal Fuck Up angle - people love stories about incredibly stupid disasters because it makes them feel smart and competent. “I’d never get in a submarine that uses a shitty Logitech controller” they say, congratulating themselves on their foresight. (Even more satisfying when the victims include a billionaire, because those are the very best people to feel superior to)
I am fully willing to admit half the reason it's so popular on the news is the novelty of it. A submarine goes missing, possibly sunk, near the Titanic? The truth is the accidents iwth immigrants and migrants happen so often that most of the media doesn't really care about it so much any more. But it used to, I remember seeing stuff about bodies washing up on the shores of Italy. When it was novel is was more popular and 'sold' well so it was reported on. i guarantee you if subs went missing anywhere near as often in the future you would not see as much about it. That's just how the media works these days, it's unfortunate.
Billionaires or not I don't envy them and if they can be saved I hope they will be. Especially the young guy there with his father.
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