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How do we get "normies" to adopt the Fediverse?

This is a follow-up from my previous thread.

The thread discussed the question of why people tend to choose proprietary microblogging platfroms (i.e. Bluesky or Threads) over the free and open source microblogging platform, Mastodon.

The reasons, summarised by @noodlejetski are:

  1. marketing
  2. not having to pick the instance when registering
  3. people who have experienced Mastodon’s hermetic culture discouraging others from joining
  4. algorithms helping discover people and content to follow
  5. marketing

and I’m saying that as a firm Mastodon user and believer.

Now that we know why people move to proprietary microblogging platforms, we can also produce methods to counter this.

How do we get “normies” to adopt the Fediverse?

missingno ,
@missingno@fedia.io avatar

In order to get more people on Fedi, we have to get more people on Fedi. People will go whereever everybody else already is. That's the only thing keeping Twitter alive, even though almost everyone there will openly admit they hate it, no one will actually leave Twitter because everyone else is still on Twitter.

It's a chicken-and-egg problem that I don't think Fedi can actively do anything to solve. Or rather, I think it's too late to solve. If there's any competitor that has a chance, BlueSky has established a much bigger userbase in far less time, and that's enough momentum to potentially get there. Anyone who's leaving Twitter will go to BlueSky before they ever look at Fedi.

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