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How do we get "normies" to adopt the Fediverse?

This is a follow-up from my previous thread.

The thread discussed the question of why people tend to choose proprietary microblogging platfroms (i.e. Bluesky or Threads) over the free and open source microblogging platform, Mastodon.

The reasons, summarised by @noodlejetski are:

  1. marketing
  2. not having to pick the instance when registering
  3. people who have experienced Mastodon’s hermetic culture discouraging others from joining
  4. algorithms helping discover people and content to follow
  5. marketing

and I’m saying that as a firm Mastodon user and believer.

Now that we know why people move to proprietary microblogging platforms, we can also produce methods to counter this.

How do we get “normies” to adopt the Fediverse?

deadcatbounce ,
@deadcatbounce@reddthat.com avatar

Make it look like a centralised system initially. Provide a portal to a pre vetted/chosen instance that is accepting new members in their locale/country, that is the same for everyone.

At least they can get in easily to see what it’s about.

jjjalljs ,

I send people links to posts on Lemmy, and tell people I can’t see Instagram/Twitter/etc.

Is it working? No, not really, but it feels like it should.

fireweed ,

Lemmy (or at least lemmy.world) was bonkers levels of buggy last summer during the reddit blackout. Like, literally unusable levels of buggy. Getting the word out that it’s (mostly) bug-free now would probably be good, because I’m sure there were many redditors who tried it and quickly swore it off as a pile of shit.

Otherwise I’m in agreement that the instance-selection part of sign-up is a huge barrier, because what instance you choose is actually really important but it’s overwhelming when you’re just getting started. Plus not being able to migrate your account/communities/posts to another instance if yours goes to shit/shuts down/turns out to not fit your needs makes the fediverse feel really unstable.

Zak ,
@Zak@lemmy.world avatar

It was hit with a DDOS for an extended period of time. I suspect the attackers were successful in substantially hampering adoption of Lemmy as a whole.

maegul ,
@maegul@lemmy.ml avatar
  1. Fix picking an instance. It’s an irredeemably bad UX, even for tech people who could run an instance if they wanted to. Gotta remove that as an initial UX barrier first, which would require a new layer of system with integration with all of the clients.
  2. Accept that this isn’t like mainstream social media and likely never will be, even if instance picking becomes easier for newcomers. So instead focus on what can be done well here. IMO it’s customisable community building.

Currently all the big fediverse platforms kinda suck at this, in part because it likely requires a bunch of features, but also because they’re all made in imitation of big social platforms that were always less “homely” and more engagement farms.

To bring normies, something new and unique needs to be offered. IMO there could be a rich ecosystem of content and structures and communities that draws people in.

My fear is that the protocol and federation are the limiting factors on this, and so I suspect some restructuring or redesign is necessary.

5teverin0 ,

I have to say, as something if a social media virgin, I am puzzled by #4. I have never been a Facebook, Instagram or Twitter user. Previous to getting into the Fediverse, the only platform I engaged with that could be considered social media was Reddit, and I left that behind because of the whole brewhaha over third-party clients.

Since finding my way here, I have become an enthusiastic user of Mastodon, Pixelfed and Lemmy. I could not have imagined that it would be easier to acclimate myself and i have not encountered any barriers to entry, or at least I have not recognized any.

Is my experience atypical?

Max_P ,
@Max_P@lemmy.max-p.me avatar

You can’t, because normies don’t care about tech other than it benefits them directly in some way. They care about the experience they get and doing the same thing everyone does because normies are like sheeps.

Normies barely even get how emails work and it’s been like over 40 years. They know if they sign up for Gmail it’s free, they get a ton of space and an @gmail.com address. That’s it.

And even then, people looked at me weird back in 2007 when I made my Gmail account because “everyone uses Hotmail, why wouldn’t you use Hotmail, everyone uses it so it must be the best”. Heck just yesterday, the teller at the mechanic shop looked at me weird because I used [email protected] to place the online order, they were utterly confused. They thought I made a Gmail or Outlook for all of those aliases. People don’t think about using emails, they think about using Gmail or Hotmail/Outlook.

Same with Reddit, it didn’t become popular until normies felt like they were missing out by not being on Reddit, and arguably that was Reddit’s downfall flooding the site with the same repeated arguments and opinions over and over. And for that too, I’ve been told my “Reddit looks weird” because I use a third-party app. People want to use Reddit so they download Reddit.

Normies don’t use Twitter because they want to microblog, they use Twitter because their idols are on Twitter and they want to mimic them. If Taylor Swift opened a Mastodon account and posted exclusively there, we’d get a massive spike of users. And they all would want to register on the same instance as her and it would be the only viable instance to them.

They just want to fit in and do the same as the others, using the same services and same apps and everything. “Influencers” are everything these days.

The best way to get normies on the Fediverse is IMO, endorsing Threads and BlueSky, which will effectively force them to integrate because those platforms integrate.

isaac ,
@isaac@lakora.us avatar

I'd like less focus on the network and more on individual servers, with their own names, policies, and reputations. Then users aren't thinking about whether to join one huge network - they're thinking about whether that server is the kind of place they want to be. (https://wandering.shop is a good example of an instance that is explicitly going for certain vibes.)

It would allow individual pre-existing communities to create their own spaces, ones which would prioritize those communities' experiences and needs over their connection to the rest of the fediverse. I'm imagining something like Dreamwidth or Fur Affinity or the many old-fashioned forums out there, just with the ability to follow users or navigate to topics on other instances if you know their names or URLs. I'm really not worried about discoverability outside the instance - to me, the instance is the platform, and anything outside of it is just an additional thing I can get to if I want it.

That being said, I think this approach is probably incompatible with trying to create a general-purpose social media site that also attracts a large number of users, at least not without a hefty marketing budget.

@dch82 @fediverse

Lost_My_Mind ,

I said since I got here that the actual sign up process IS the hardest part. For exactly the reasons you said.

Each instance has it’s own personality. As much as EVERY user here will hate to hear this, you need to centralize the decentralized. Have a single point of entry. Signup at Lemmy.com

Now you’re [email protected]. and you’re told that you have 6 months to pick an instance. And here’s a guide to all known instances, with a wiki style explaination of what each instance’s personality is. With an expandable list of each federated and defederated instance.

Now once they switch to their new “home” all their comments stay in their comment history. Everything in their profile comes with them. EVERY instance in the fediverse needs to adhere to a set of protocols. So that when they move instances, the only thing that changes is if you look at a post they made last week, it no longer shows [email protected] it now shows [email protected]. and if in 2 years you move again now it says [email protected] even for posts you made 2 years prior. It always lists your current account. Even if you move to Mbin. Now it says [email protected]

It’s a learn, and grow as you go situation.

Oh, and if an instance ever shuts down, those profiles aren’t lost. They revert back to Lemmy.com, and the 6 month rule is back in effect.

But you have to anticipate the user. Not control the user. And right now the user understands centralized. So centralize the decentralized, and THEN teach them slowly how it works. I understand today leaps and bounds more than I did 4 months ago. I’m still not sure Lemmy.World is my final home. I’m trying out piefed. I’m probably going to try out Mbin. And I’m sure I’ll discover new things. But on day 1, I was like “…do what now? What’s an instance? What’s decentralized?”

And NOW I can see that the Nintendo account I follow on Mastodon for the past year isn’t really Nintendo. It’s [email protected] and EVERY post gets auto “boosted”. A year ago I thought that was literally Nintendo. I was surprised they were not only OBSESSIVELY active, but that they had a Mastodon account at all.

You gotta remember, this is how most people will walk into the fediverse on day 1. Not knowing how shit works, and if it doesn’t work for them, they’re out. You can teach them later. But also right now the fediverse as a whole is fragmented as shit. There’s decentralized, and then theres disjointed.

You’ll notice that I post regularly to THIS community. With constant questions. I’M taking the active approach to learning. The average user won’t know that they’re stupid. They’ll think the fediverse is stupid because it doesn’t work the way they’re used to. Most people don’t have the self reflection I have, nor the constant curiousity. If I don’t know a thing, it bothers me. If most people don’t know how a smoke alarm works, they fon’t give a shit. Whereas I watch a youtube video for almost an hour. Did you know there’s actually several different types of smoke detection? And that one type is very much more prone to false positives, and worse, lack of positive positives due to light? See, most people will find that boring, not give a shit, and move on. So YOU gotta teach them with annoying popups. “Hey, the fediverse is actually self hosted, and right now you’re on the instance of Lemmy.com! Whats that mean? Well…” blah blah blah, you guys already know this part, but that’s the message they should get on day 1. Teach them they need to understand what an instance is, and how to pick an instance that works for them. Then they can migrate there. If that instance is ever no longer good enough, they can migrate elsewhere. Even to Mbin, even to piefed, wherever! One account, all the fediverse.

And here’s the best part. They can go to fediverse.com and log in regardless of which instance they’re on. Just type user is [email protected] password is ********* and login.

And now all the decentralized is centralized. Without losing the benefits of being decentralized. Because it IS still decentralized. But most drivers aren’t mechanics. They use the service, but they don’t need to know the ins and outs. They just need to be able to use it, without it being confusing for THEM.

The hardest thing I’ve noticed is that linux user types don’t grasp is that just because THEY understand something as easy, doesn’t mean EVERYONE finds it easy. And there are a LOT of linux mindset people here. You may “get it”, but that doesn’t make it naturally intuitive. The fediverse is confusing as shit. Each part works differently. Has a different layout. Has a different interface. Operates differently. Which is a stark contrast to facebook users who just say “DO THE THING!” and suddenly 70 boomers are giving them thumbs up and emojis for a quilt they sewed and sharing the patchwork on.

Everyone here is saying to defederate from Threads, because it’s facebook, and I get why. But are you seriously going to cut off the biggest by far userbase to federate with you, simply because you don’t want corporate integration? Facebook still wouldn’t own the fediverse, but now something like 80 million users will start asking questions about the fediverse. Yes, it’s all old people, and people we would rather not interact with, but guess what. They don’t want to interact with you in [email protected] either. They don’t want to be in [email protected] either. They’re going to create their own communities, which have no interest to you, but boost the fediverse’s numbers. By the millions. And now maybe facebook as a whole integrates. Maybe reddit sees the momentum and they integrate. Maybe hoogle sees the momentum.

And pretty soon the fediverse becomes the default layout of how the internet works. And the decentralized nature means that no corporate entity CAN own it. They can put ads on individual instances that they own…but they can’t control all the instances. And people who don’t care about those ads will stay there. People who don’t will go to other duplicate instances.

But to defederate from threads before ANY of this takes place is the dumbest idea I’ve ever heard, while daily seeing those same people ask “How do we grow the fediverse?”

THATS HOW!!! Ok, I’ve ranted enough…

Bishma ,
@Bishma@discuss.tchncs.de avatar

I’ve had more than one person tell me they don’t think microblogging is worth any learning curve whatsoever. They’d rather not use anything than have a single conversation about federation or feed building.

FeelzGoodMan420 ,

The Fediverse needs a hell of a lot of work before we can even consider mass adoption.

L0rdMathias ,

You don’t. If they don’t wanna be here, don’t take on this huge crusade to get them here. You can lead a horse to water, but you can’t make them drink. They must take the final step themselves.

Focus on making lemme a desirable place to be, less on getting people to use the communication tool you happen to prefer.

missingno ,
@missingno@fedia.io avatar

In order to get more people on Fedi, we have to get more people on Fedi. People will go whereever everybody else already is. That's the only thing keeping Twitter alive, even though almost everyone there will openly admit they hate it, no one will actually leave Twitter because everyone else is still on Twitter.

It's a chicken-and-egg problem that I don't think Fedi can actively do anything to solve. Or rather, I think it's too late to solve. If there's any competitor that has a chance, BlueSky has established a much bigger userbase in far less time, and that's enough momentum to potentially get there. Anyone who's leaving Twitter will go to BlueSky before they ever look at Fedi.

Usernameblankface ,
@Usernameblankface@lemmy.world avatar

Don’t.

I like what this is, I don’t want it to become everything for everyone

lightnsfw ,

Agreed. Look what Reddit turned into. Better to have fewer but higher quality comments than a sea of the same tired jokes and ancedotes over an over again.

mozz , (edited )
@mozz@mbin.grits.dev avatar
  1. Stop calling it “the fediverse”
nokturne213 ,

Every time I hear Fediverse I imagine a universe full of nothing but different versions of Kevin Federline.

Blaze ,
@Blaze@feddit.org avatar

It’s already happening.

People say Lemmy when they mean the link aggregator part of the Fediverse.

People say Mastodon when they mean the microblogging part.

And really okay, at least people get it: one name, one concept

GBU_28 ,

It sounds like a furry cinematic universe

breakfastmtn ,
@breakfastmtn@lemmy.ca avatar

To do that in the short term, the Fediverse probably just needs more money. The competitors have a fuckload of it and can introduce features way faster because of it. I think Mastodon’s been “exploring/planning” quote posts for like 18 months and haven’t even begun working on it. I’d love to have user-controllable, optional algorithmic feeds in Mastodon (not replacing the main reverse-chron feed) but I can’t imagine it existing in less than 5 years.

Mods cracking down on the plague of ‘polite’ harassment (ex. passive-aggressive FYIs about CWs) wouldn’t hurt. It’s not as bad as it used to be but it’s chased a ton of people away.

I think in the long term the Fediverse has an advantage. The only real goal Fediverse services have is to get better for users. At some point, Bluesky and Threads will have to make money or die. I don’t think they have a way to do that without damaging the user experience.

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