It isn’t. Most decision makers of capitalism are very unaware of science. You’d know this if you work in research. The ideas that see light of day do so not because they’re good in any quantifiable sense. It is because they convince the capitalists. This can be affected by so many things that aren’t merit or even cost based.
Some things make sense from a cost perspective, but not a profitability perspective. Profit isn’t just about cost. There’s margins, competition, longevity, etc. Something can be of moderate costs, but if the margins are too low or it is too long term or a project, it is of low value to capitalists.