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They are directly selling AI-based products and services. They release or boost sensational stories about those capabilities through their various channels of media influence so they can make their products seem more powerful and useful than they really are. The sensationalisation widens the window on what seems possible even if it’s nowhere near the reality. Even people who don’t buy into those notions about society-destroying automation or humanity-threatening emergence are more likely to buy into stuff that seems tamer but still lacks any substantial proof of viability like AI driving or AI written movie scripts.
For example the mention @[email protected] simply displays @shadearg as a link to https://lemmy.world/u/shadearg, completely obscuring the format of the actual mention.
I suspect that the direct community link may be transformed in a similar way.
I think it fits into the idea that people selling AI are pitching it as “this product is powerful either you buy now or pay for not doing so later” and they have an incentive to overstate its power.
But that’s all marketing, it’s not specific to AI.
Any company that does marketing is looking to create demand and generate interest. Part of generating interest is tapping into your desire , which could include want to get ahead and not getting left behind.
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