People who are homophobic or transphobic don’t care what terminology we use. We could literally only use the word “gay” and they would absolutely continue to hate us.
Also, the use of progressive terminology originates within the queer community. 2SLGBTQ as an acronym began being used specifically to acknowledge two spirit people, who have faced a great amount of racism and queerphobia even from within the queer community. This term was neither invented by the media nor popularized by it.