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TIL that in January 2014, a seven-year-old girl named Charlotte Benjamin wrote a letter to Lego, pointing out the lack of female characters compared to male ones.

TIL that in January 2014, a seven-year-old girl named Charlotte Benjamin wrote a letter to Lego, pointing out the lack of female characters compared to male ones. A few months later, in June 2014, Lego introduced a “Research Institute” set showcasing female scientists, which quickly sold out.

solsangraal ,

LPT: if you right click> copy link on the section of the article you want, the link will take you right to that section e.g., en.wikipedia.org/wiki/The_Lego_Group#Gender_equal…

no i don’t know how to do that on a phone

Aatube ,

On iOS you hold/3D touch it.

Hydra_Fk ,

What about minions or smurfs?

Fubarberry ,
@Fubarberry@sopuli.xyz avatar

Legos have typically sold more to boys. For a long time, Legos were meant to be gender neutral, but it didn’t work out and 90% of Legos sold were to boys. It was bad enough that Lego felt a need to create girl targetted legos in 2012, to try to capture some of that market. The “Friends” Lego sets were enormously successful, and tripled sales of Legos to girls in the first year it came out.

It’s also common to target an audience by having the characters be reflective of the audience. If you write a book targeted at elementary school boys, you usually want it to start an elementary school boy.

So I’m not surprised that most traditional LEGO figures are boys after decades of boy dominated sales.

A source on some of this.

ArbitraryValue , (edited )

They had Lego sets in the 90s that seemed to be designed for girls - the “Paradisia” line. These were like doll-houses (and doll-beaches, doll-horse-ranches, etc. - the sort of places Barbie might go if she were Lego-sized) with tasteful use of pink and plenty of Lego people with feminine outfits and hairstyles.

My sister would get Paradisia sets because she always wanted to do what I was doing, but she didn’t actually like playing with them very much. I would end up putting them together myself along with my robots and spaceships.

Kecessa ,

It’s also common to target an audience by having the characters be reflective of the audience. If you write a book targeted at elementary school boys, you usually want it to start an elementary school boy.

Which is pretty funny when looking at Disney vs Ghibli movies because Ghibli actually does that while Disney just goes “Here’s a young adult princess, enjoy girls!”

ArbitraryValue , (edited )

As a boy I liked reading about boys going on adventures, but I also liked pirates, aliens, superheroes, knights, robots, etc. I think I liked all those more than I liked boys going on adventures. The ideal was a combination of the two, like Treasure Island. A girl going on an adventure was also more interesting if the girl was a princess, and in fact I liked Disney movies.

I don’t think I would have liked Ghibli movies when I was a kid. Nausicaa and Mononoke would have been too scary and the others would have been boring. (But I confess that as an adult I only like those two scary ones and I think the others are boring, which is an opinion other people tend not to share.)

FlyingSquid ,
@FlyingSquid@lemmy.world avatar

That wasn’t an issue when I was a kid and they all looked like this:

https://lemmy.world/pictrs/image/7725a78f-56c7-48fe-af26-bae77b7e556b.png

Is that a man chef? A lady chef? Who knows? They all have the vacant smiley face. Even the astronaut one after you throw his (or her) space ship against the wall.

That said, they weren’t “minifigures” at the time, they were Lego men. Even the obvious female ones were Lego men. This is a lady Lego Man:

https://lemmy.world/pictrs/image/3660c07f-0a90-485b-bb81-05efc9e36348.png

…although it could be a hippy man Lego man.

ravhall ,

It’s important that we make sure girls know they have to wear dresses and have long hair and boobs.

ArbitraryValue ,

There were ones that unambiguously looked like women but the proportions of the Lego minifig are so unfeminine that they were quite ugly.

https://sh.itjust.works/pictrs/image/d639004b-380d-45e3-b9b6-fd89975aede6.png

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