Anybody remember Hangouts? Google’s iMessage that was better in every conceivable way than its Apple analog, integrated with Google voice, could be accessed anywhere you could get on Gmail etc? Dropping the ball on Hangouts to favor carrier pre-installed messaging Apps was such an incredible and short-sighted blunder. I concede that exactly like their many app deprecations/cut-and-runs that did not take the long-term sentiment of the end user into account and damaged their reputation and adoption. And now here we are… trying to grovel back into iMessage’s purview.