There are limits to this argument … at some point buying a shitty game is on gamers and they need to shop around for something else.
There aren’t that many tricks prepurchase of a whole new game publishers can use. The big one is non-refundable preorders and at this point I’d hope people have learned their lesson on that (I still do it for, e.g. Bungie, but I don’t trust many studios to that degree).
If you’ve got a refundable pre-order or you bought it post release and the game gets overwhelming negative reviews and you’re personally dissatisfied with your purchase, keeping the game is on you and presumably your friends that also did so. There’s plenty of other stuff out there to play, especially in the shooter space.