I think it’s more Christine’s personal project which is kind of sponsored by her company. Like they’re allowing her to just work on something crazy that she wants to make, and they justify it as R&D or moonshot projects or whatever. So win-win for both her and the company. If you look at her personal website she’s done a lot of other stuff like this and she seems quite creative.
I also don’t think it’s boring. It’s someone creative having fun working on a crazy project that they thought of just because they can, and the result is awesome. Sure, “fUcK aDoBE” etc, but also Go Christine Go!