I walked past an ambulance the other day and noticed that my city’s ambulances have the little bird logo along with the local EMS twitter handle (I live somewhere with publicly funded healthcare). I found myself wondering, “are they going to switch their fleet to use the X logo?” It’s funny how much we allowed this private company’s little bird logo to worm its way into every aspect of our world. People took for granted that it would always exist and always be something people had a positive association with.