It's an interesting twist. Sherlock seems designed to use legal data collection and digital advertising technologies — beloved by Big Tech and online media — to target people for government-level espionage. Other spyware, such as NSO Group's Pegasus or Cytrox's Predator and Alien, tends to be more precisely targeted.
So . . . It’s just “digital customer engagement” and all the other euphemisms for online stalking, it’s just that the intent is pre-stated to be nefarious. Hm.