Or straight-up contracts. But I think the next step will be more slow-dripping content.
Netflix just pulled an obvious one by splitting the Witcher season 3 to the release half at the end of June and the other at the end of July. They claim it was for “an effective cliffhanger” but it’s clear they just wanted to squeeze one extra payment out of its viewers who aren’t interested in their other content. Paramount meanwhile stretches all of their Star Trek series out across the entire year.
I imagine platforms will start slow-releasing more of their most popular originals. I wouldn’t put it past them to flood social media with spoilers to punish anyone who’s waiting. I also wouldn’t be surprised if we start seeing one episode per month someday.