Global fashion firms block Korean consumers' access to their IP addresses
The biggest benefit of direct purchases is that fashion items are cheaper in the brands’ country of origin. This has become an obstacle for international fashion companies that try to sell goods on their Korean-language websites. The prices of Ralph Lauren’s steady-seller men’s Oxford shirts are set from 153,000 won ($116.31) to 219,000 won in Korea. However, the price goes down from $79.99 to $125 in the U.S. They are even cheaper during a large sale discount period like Black Friday.
