I experienced this crazy onslaught of advertising to the point of reducing how much I watched YouTube. I was pretty upset and not at all inclined to pay, especially since YouTube was even putting ads on my own videos without me seeing a single cent, because my channel is too small.
Then my partner bought me a few months of a Premium Subscription as a Christmas gift.
It was pointed out to me that I watched more YouTube than any other streaming service which I was paying for.
Combined with background music on mobile, it’s changed my life.
I’m still unimpressed with the business model, but the alternative is so far worse.
Find me a self publishing video platform with the reach of YouTube that doesn’t require self hosting and I’ll happily move my content there.