Google is facing another crucial court case in the US – and it could have major consequences for online advertising.

dinckelman , 1 hour ago

Don’t threaten us with a good time

elrik , 1 hour ago

What if we just got rid of digital advertising altogether in the US? How many issues of privacy, health and personal finance would disappear or be greatly reduced?

It’s hard for me to imagine what that would look like or the downsides other than to the digital advertising industry itself.

linearchaos , 1 hour ago

Advertising plays an important role in the sale of digital goods and the physical sale of goods through digital means. It’s the only way you can really drive traffic to unknown markets.

Without advertising You’re going to be relying on YouTube videos or Google Play store or Apple store to get any sales. Any free online services would probably be a thing of the past. Small businesses would have trouble competing with larger entities can already put products in your face.

It’s not impossible to remove digital advertising and replace it with something else but I’m pretty sure the something else would be worse than what we have already

snooggums , 32 minutes ago

Targeted advertising, which requires collecting personal information without people’s knowledge, is what makes online advertising the absolute worst kind of advertising. That could be addressed on a way that could allow other less malicious forms to exist.

snek , 2 hours ago

Too many bells are ringing

https://lemmy.world/pictrs/image/76dc60f9-dd9d-40a7-88a8-644c3ac7d0ba.gif

xylogx , 2 hours ago

“> driving out rivals, diminishing competition, inflating advertising costs, reducing revenues for news publishers and content creators, snuffing out innovation, and harming the exchange of information and ideas in the public sphere.”

I feel like it is going to be hard to prove that Google’s anti-competitive actions have inflated advertising costs. Also, did news publishers lose revenue because of Google or was it Craigslist and jobs sites that killed their classified business?

Google is definitely a monopoly and has acted badly, but proving the harm in this way is going to be tricky. The government should go after them for privacy, the place where they have clearly abused their relationship with the public. Google normalizing spying on users has created the data economy that has resulted in us being spied upon us all the time and having all of our personal data being leaked over and over again.