Yeah. I think they will struggle to match apple. By the time they do apple will have progressed further.
Another big issue, is these features need deep and well implemented software. This is really easy for apple, they control all the hardware and software. They write all the drivers and can modify their kernel to their hearts content. A better processor is still unlikely to match apples overall performance. Intel have to support more operating systems and interface with more hardware of which they have little control over. It won’t be until years after release that these processors even realistically reach their potential. By which time intel and apple with both have newer releasesed chips with more features, that intel users won’t be able to use for a while.
This strategy has intel on the back foot and they will remain their indefinitely. They really need a bolder strategy if they want to reclaim best desktop processors. It’s pretty embarrassing apple laptop and integrated GPU completely wipe the floor of intel desktop cpus with dedicated gpus in certain workflows, it can often be the cheaper option to buy the apple device if your in a creative profession.
Qualcomm will have similar issues, but they won’t be limited to inferior x86 architecture. x86 only serves backwards compatibility and intel/amd. Arm is used on phones because with the same fab and power restrictions it makes better processors. This has been know for a long time, but consumers would accept this till apple proved it.
I wouldn’t be surprised if these intel chips flop initially, intel cuts their losses and stops developing new ones. Then we will see lots of articles saying intel should never have stopped developing these, there really competitive relativel to their contemporaries, not realising the software took that much time to effectively utilise them.