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Peloton announces $95 “used equipment activation fee”

  • Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
venusaur ,
@venusaur@lemmy.world avatar

They should have been more conservative in their business and expected that it was only surging because of the pandemic. They cashed in on the IPO but should have gotten out. Now they’re beholden to investors. Probably made enough money to not care if the company crashes and burns.

datavoid ,

Will no one think of the onboarding quality?!

jaggedrobotpubes ,

For a subscription fee of [+$5/six months] your brand new pair of Peloton Underwear™️ won’t shit themselves.

underwire212 ,

Anti-shit underwear? Sign me up!

UpperBroccoli ,

Is this like an… idiot tax?

underwire212 ,

The “signing up for Planet Fitness membership but not actually using the gym” is the real idiot tax. Well, yeah, I guess this one is too.

altima_neo ,
@altima_neo@lemmy.zip avatar

The old EA project $10 never truly died

tabular ,
@tabular@lemmy.world avatar

Why are we comfortable with not owning the things we buy :/

Squizzy ,

Im not, I wouldnt buy one.

anarchrist ,

I would consider dragging my used equipment over sr mgmt’s face

Bonesince1997 ,

Kinky

grue ,

It’s not enough to not buy one. We need to demand that Congress and the FTC do their goddamn jobs and quit letting every company fuck over the public.

Wogi ,

They already charge a ridiculous monthly fee just to use the bike.

And sure, it’s a nicer exercise bike, but you can get a similar experience with a much cheaper bike and a tablet.

elliot_crane ,

Yep. I’ve been doing this for a while now with a cheap old no-name bike and an ipad. Poor man’s peloton ftw.

Batman ,

For everyone with a peloton, you can flash the bike with an aftermarket software.

LemmyFeed ,

HACK THE PLANET!!

blindbunny ,

Zwift or TrainerRoad

solrize ,

This is about an exercise bike, right? Why the heck is there so much nonsense surrounding it?

snausagesinablanket ,
@snausagesinablanket@lemmy.world avatar

deleted_by_author

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    almar_quigley ,

    The answer is actually corporate greed and synthesized hype for what’s probably a pretty quality piece of equipment if you remove all the enshitification from it.

    alquicksilver ,
    @alquicksilver@lemmy.world avatar

    The correct answer is people are fat cats. That commenter was so close.

    Deceptichum ,
    @Deceptichum@quokk.au avatar

    https://quokk.au/pictrs/image/e9eb3055-1787-4727-8406-acef6703a6ff.jpeg

    Impossible, the Internet would not lie to me.

    underwire212 ,

    I mean you’re not wrong in a sense. Their marketing campaign centered around targeting a specific demographic (high income insecure millennials)…those that would spend a lot of money to get their own exercise equipment than go to the gym with other people around.

    Now there’s nothing wrong with that (with wanting your own exercise equipment, at least). I just wish people realized other gym goers don’t give a shit about you. I literally don’t remember anything about anyone after the gym (like “wow that dude was so fat”).

    But alas, here we have our lovely corporate propagan-….I mean “Public Relations”…manufacturing insecurity in the mind of the consumer.

    As much as I dislike Planet Fitness’s predatory business model, I do gotta say they used this “gym insecurity” manufacturing from other PR firms to their advantage. “We know you’re insecure about going to the gym. Here’s a gym for the regular joe. Super cheap and the gym won’t have those judgmental gym goes (who never existed in the first place) that other gyms have. It’s only $10 a month! Yeah, we make it so you literally need to give us your left kidney in order to cancel your subscription, and yeah 90% of our revenue comes from people who never actually use the gyms, but hey, if you’re one of the 10%, then that’s even better since the 90% basically pay for your membership, new equipment, clean gym, amenities, AND the gyms won’t be crowded!”

    So yeah…predatory as fuck…but at least their PR campaign centered around taking advantage of a manufactured insecurity rather than adding to it? Or maybe by perpetuating this myth that there really do exist a bunch of toxic gym goers at other gyms isn’t really helping…I’m not so sure now haha.

    conciselyverbose ,

    I like the ones that advertise “$10/month” and just don’t mention that there’s an additional sizable annual fee that you also have to pay.

    cygnus ,
    @cygnus@lemmy.ca avatar

    Because it’s an exercise bike ✨on the internet✨

    underwire212 ,

    They hired some PR firm that did a really good job of marketing the enshitification to a specific demographic (high income millennials)

    Donkter ,

    Peloton is designed for rich people. They don’t say it explicitly because thar ruins the illusion, but the bike is meant to be a status distinction. You may only own it if you’re eager to be seen as someone who spends too much money on an exercise bike.

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