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YouTube is Losing The War Against Adblockers

  • YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
ArchRecord , (edited )

Good fucking riddance.

The sooner they realize the enshittification isn’t working, and is only increasing the amount of people participating in the largest global consumer boycott ever, the sooner they’ll actually try to improve the platform, or die resisting.

YouTube has continuously made the experience worse, adding more and more ads to users not using ad blockers, to compensate for those using them. Guess what, genius? People block ads because they suck. Adding more won’t stop people from using ad blockers!

And they have the audacity to try selling YouTube Premium for a whopping $14/mo (nowhere near the actual revenue generated from a user watching ads,) then don’t even provide any real benefit past ad blocking, after they deliberately killed YouTube Originals because it didn’t instantaneously bring in immense profits.

And the content creators I personally know have shown me the amount of money they get from Premium users, and it’s sometimes less than the value of an ad-supported user, even though the Premium user generates more revenue than an ad-supported one.

I would pay for YouTube Premium if it was a reasonable rate, and actually came with exclusive content, similar to Nebula, but it doesn’t.

Instead, YouTube has continued to make the interface more and more bloated, slow, and inefficient, and increased the incentives for low-quality, mass-produced content, all while not paying creators enough to support themselves on YouTube’s own platform.

YouTube can’t see itself as being the cause of its own issues, because it’s blinded by bad ad-driven fiscal policy that has only been a proven failure.

copd ,

Wheres the data to back up this claim? That article is purely opinion

GoMati ,

That’s true, would be great to have more evidence.

But I really wish this to be True 🤞

swordgeek ,

Youtube is waging a war against their customers. If they win, they lose; and if they lose they win.

Mwa ,
@Mwa@thelemmy.club avatar

if i ever get banned from youtube for using ublock origin am prob switching to odysee

pop ,

The surface level entitlement in these threads are always off the charts.

Everyone is on this bandwagon that Google hates adblockers on youtube. It certainly does but it hasn’t been this agressive as of late.

You know why?

The issue google has is with server farms guzzling up the entirety of their video database for training their AI. They’re using open source tools/frontends to do these downloads. That takes up lot of resource and bandwidth unlike ignoring the minority of plebs using youtube without ads.

They want to rule the AI trend not fuel the COMPETITION. They will do whatever to keep their competition from getting ahead.

And it isn’t cheap to keep up with server farms unlike letting miniscule numbers of terminally online mouth breathing basement dwellers who think too high of themselves block ads.

But whatever floats your boat.

Saledovil ,

So, where does entitlement fit into all of this?

FarceOfWill ,

If this is the problem spending a lot of effort to also serve ads along with the real video seems like it’d increase costs.

What you’re talking about is a real problem for Google but it’s not the only cause of the new behaviour since Neal took over

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