its not just ads and malware, and its not only about beeing sorry for them. ads are also manipulating how people think. not only the obvious things like “that product is good”, but also that products in general would help (with problems you didn’t have). and the format itself of ads (even without considering its contents) already has a changing effects on the minds of those who watch it. i am thinking of some parts of neil postmans thoughts about television back then and i guess there is plenty of possibilities to make a realistic conspiracy theory out of it why exactly the most poisonous parts of television are replicated to the internet with massive force even though everyone ignores ads in the net. i like theories
unfortunately, feeling sorry for them does not help society to stability. 😥