I don’t think it’s secret. A lot of OpenAI’s business strategy is to warn of the danger of their own project as a means of hyping it.
OpenAI, despite having produced a pretty novel product, doesn’t really have a sound business model. LLMs are actually expensive to run. The energy and processing is not cheap, and it’s really not clear that they produce something of value. It’s a cool party trick, but a lot of the use cases just aren’t cost effective at this point. That makes their innovation hard to commercialize. So OpenAI promotes itself like online clickbait games.
You know the ones that are like, ‘WARNING: This game is so sexy it is ADDICTIVE! Do NOT play our game if you don’t want to CUM TOO HARD!’