“The amount of free reading per month on the top 10 English translation piracy sites alone amounts to 800 million US dollars, a figure that is increasing every year and requires immediate action,” ABJ reported, citing figures from May 2024.
This is not the same as money lost, because some portion of those pirate readers might not have been willing to pay even in the absence of piracy.
With that said, the unique positive approach is intriguing.