I can’t think of a single social media platform that hasn’t required me to search how to use it at some point. Twitter was like, “So I can send a text message to a website about what kind of soup I had for lunch? I don’t get it.” Facebook is regularly full of posts by people who don’t understand the platform. The internet itself had celebrity ads, and morning news show explainers.
The Fediverse in general does require a different way of thinking. More importantly, it requires advertising (or publicity, anyway). That is one big advantage corporate media will always have - ad money. But the Fediverse has us.