Even though people on Lemmy hate Elon Musk and what he’s doing to Twitter (there’s a lot of hate against him here, since most people are left leaning), he got the message loud and clear: People are tired of ads and of platforms that eat through our personal data like Google and Meta.
All his actions with Twitter is to steer Twitter away from the advertising system. My guess is, he wants advertising to be a non-essencial source of revenue, hence he switching the name of the platform to X.
My guess is that he’s planning to make a super-app with multiple services, so there will be:
X Twitter
X Pay
X Banking … etc,
These other services will provide the other revenue the platform needs.
Why did I brought this up? It’s because Google and Meta failed to see the message and they’re going on a downward spiral. Google has been trying to charge more and more on subscriptions on YouTube for example, but that’s not nearly enough to cover the percentage of the advertising revenue. And now instead of trying to find new solutions they’re doubling down on advertising revenue strategy by making ad blocking unusable in the most used browser engine.