There have been multiple accounts created with the sole purpose of posting advertisement posts or replies containing unsolicited advertising.

Accounts which solely post advertisements, or persistently post them may be terminated.

WallEx ,

'Course they do

veeesix ,
@veeesix@lemmy.ca avatar

As if I didn’t have enough reasons to visit the site.

noodlejetski ,

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled

so they’re bragging how much more misleading the new format is, gotcha.

wise_pancake , (edited )

I don’t believe that number, the average reddit clicks one of every 4 ads shown?

No way.

Edit: I misread the post to be 28% CTR, you can ignore my comment.

Identity3000 ,

Careful, they didn’t claim to be getting 28% engagement from users… Just that this ad format performs 28% better than other ad types. We have no idea (from this article, at least) what the comparison actually means in real world usage.

wise_pancake ,

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.

Ah, you are right, I misread that sentence as the CTR being 28%!

brakebreaker101 ,

It’s just 28% more than the CTR of the other ad methods. It isn’t necessarily 4ish times. Let’s say before they were getting 100 clicks per ad with the old format. With the new format they’re getting 100*1.28=128 clicks.

wise_pancake ,

Yes, I was wrong, thank you for correcting me!

homesweethomeMrL ,

What, are they gonna, pfft . . what, like . . make it up since there’s nobody watching? Like, oh yeah we’re saying way more people like ads just to, what, make more money?! As if! Pssh! Noooo. That’s . . that’s just crazy talk.

damndotcommie ,

They might not click it on purpose, but that’s beside the point.

DaddleDew ,

I bet the “community engagement comments” are just people warning others that it is an ad

elvith ,

Uhmmm based on my behavior before I left, the engagement is probably “click the three dots, hit report, select spam and block user”. That worked at least for a short while before they got rid of that feature…

4am ,

Advertising plateaued in terms of effectiveness a long time ago, so now it’s gotta be about fraud.

orangeNgreen ,
@orangeNgreen@lemmy.world avatar

I don’t visit Reddit much anymore, but isn’t that the way ads have been for awhile over there?

db2 ,

Yes, they’re taking from the Apple playbook so people who don’t know will think they actually do things that don’t involve leather or sheep at Reddit HQ. It’s IPO shenanigans.

STOMPYI ,

Reddit is a pot of boiling cat piss…

bstix ,

It has improved?

STOMPYI ,

Was it boiling corgi cum before?

bstix ,

They wish.

RiikkaTheIcePrincess ,
@RiikkaTheIcePrincess@pawb.social avatar

I’m liking these, uhh… “colourful” descriptions.

Well, maybe “liking” is a strong word but they’re amusing 😅

MegaUltraChicken ,

Just don’t ask how they got all that corgi cum…

RobotToaster ,
@RobotToaster@mander.xyz avatar

Pomeranian poo

_dev_null ,
@_dev_null@lemmy.zxcvn.xyz avatar

The most important step in making Pembroke cheese.

anarchyrabbit ,

I am going to be using this phrase going forward.

GlitterInfection ,

It’s totally possible to hold a negative opinion of something and not bring up your unrelated distaste for Apple.

db2 ,

It’s also totally possible to admit that Apple does what I described, frequently. Distaste is irrelevant.

GlitterInfection ,

When talking about advertising, though, Apple’s actions have been pretty amazing for the consumer.

So to bring up an unrelated negative thing they might do in a thread that has nothing to do with them or their business is kind of weird.

It’s like you can’t stop thinking about Apple.

trk ,
@trk@aussie.zone avatar

It’s like you can’t stop thinking about Apple.

The advertising worked!

exanime ,

Yeah but where’s the fun in that?

brbposting ,

Do you have time to find a screenshot of the worst offending example?

chakan2 ,
@chakan2@lemmy.world avatar

It is…but they need to highlight it to investors now.

givesomefucks ,

On “old reddit” the posts were highlighted so you could tell

I think with the new Facebook style feed it might not be.

wise_pancake ,

It used to be, they were called sponsored links, but the comment sections got filled with angry comments about the ads and people would downvote the shit out of them, then they removed comments, and after the redesign ads didn’t have threads/engagement but now they do.

One of my friends tried advertising that way and it went poorly, and the ads weren’t even for a real product just a test balloon for the concept.

Pepe also got very mad when your ad replaced the moose in the sidebar.

Ironically, it was spez who introduced sponsored links with comments then, so what’s old is new again! I wonder if this time will be different… (Not really, I know how this will end)

Hamartiogonic ,
@Hamartiogonic@sopuli.xyz avatar

When I was still using Reddit, I used to report those ad posts for terrorism, inappropriate content or whatever term like that.

linearchaos ,
@linearchaos@lemmy.world avatar

I think the differentiation is in who’s placing the ad.

There were sponsored ads before where a company reached out to Reddit and bought advertisements and read it took the money for them and posted them. They were labeled as sponsored.

But since the beginning of Reddit, advertising firms have just posted nearly blatant ads without notifying anyone.

Sounds to me like reddit’s just removing he sponsored indicator from their sponsored ad sales.

FenrirIII ,
@FenrirIII@lemmy.world avatar

I just go to freegamefindings

empireOfLove2 ,

The difference is companies used to just run their own super cheap bots to spam fake “engagement” to the site. Now since the API is gone they have to pay Reddit directly for the privilege.

KingThrillgore ,
@KingThrillgore@lemmy.ml avatar

Yes, but reddit wasn’t getting paid for it

autotldr Bot ,

This is the best summary I could come up with:

Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday.

Advertisers can use the format to combine multiple media types, including image, video and text with the help of ready-made templates.

The company says the new ad format would be a good way to do things like launch a product or introduce a brand to a new audience.

“Free-form ads give advertisers the flexibility to build an ad of any length, using multiple media types, with a look and feel that’s native to the platform,” said Jim Squires, Reddit’s EVP of Business Marketing and Growth, in a blog post.

Reddit is likely seeking to add more brands to its platform and possibly convert them into paying advertisers.

The launch marked the first time that Reddit offered free tools to help businesses with their social strategy.

The original article contains 383 words, the summary contains 148 words. Saved 61%. I’m a bot and I’m open source!

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