Article specifically calls how they’re axing military and first responder discounts, how you still get upcharged for HiFi if you use their DJ Integration feature, and how they’re nixing the free tier.
The article is not an advertisement; it contains some good news for consumers and some bad news for consumers. The notable bit is the good news, hence it’s the headline. And it’s notable exactly because it’s good news — most everyone else is raising prices across the board.