That’s capitalism, baby. It’s always growth growth growth without end. Capitalists having a solid, mature product/service that’s making them a constant stream of money is never enough, they have to keep making more and more money, even if it means making the product shittier and shittier and sucking every last possible cent out of the end user until the product is a ghost of its former self. But hey, shareholder profits are up half a percent in the last quarter, totally worth it.