It wouldn’t be the 1st platform to try and use bots to boost numbers, except it is usually in the beginning when trying to reach that critical tipping point mass that brings people organically. This would be to make the ship look less underwater to save face (and possibly stop the whole platform imploding).
Edit - Also it very much says they believe Musk is running the bots in this sentence - “Fast forward a year and it appears Xitter, the steaming remains of Twitter, is using bots to generate Tweets and look bigger.”