Why Masimo thought it could take on Apple
• Medical device maker Masimo is confident it can win its legal battle against Apple over a feature on the Apple Watch, citing previous victories against True Wearables, a startup run by a former Apple executive.
• Masimo alleges that Apple couldn’t have developed certain watch technologies without the help of Marcelo Lamego, who previously worked at both Masimo and Apple.
• Masimo CEO Joe Kiani accuses Apple of a deliberate infringement of intellectual property, resulting in an import ban on certain Apple Watch models, which has been temporarily paused pending further review.
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