a GUI that people wanted to use and ushered in a new era of computer guys
several times a personal computer it laptop that people wanted to use and set new standards for others to follow
personal music devices that worked so well they set the standard.
a phone that just works and set many standards for other phones to follow
an App Store that set standards for usability and security, and set a high bar for others to follow
a mobile payment system that’s secure and private, and set a standard for the industry to follow
shared resources and config across devices and family members, setting new standards for usability and convenience
I could probably go on for a while. The thing is that everything in tech is an iteration: almost nothing is completely new. Apple has consistently applied design and usability to revolutionize many different areas of tech. It is true innovation with real change and huge impact