what an understatement. it’s very unsexy but also incredibly effective. if your house is over 20 years old, you don’t need fancy-ass blinds, you need to get your house insulated ASAP. everything else must wait.
insulation is the number one most effective thing anyone can do to improve the energy use of their living space. only when your house is properly insulated can you think of shade management, greenery, passive ventilation, heat pumps, etc. in an insulated house, those either won’t work at all or will be wildly inefficient.