Imagine how bad it’ll get with generative AI only getting better. Think about someone like Linus Tech Tips getting hacked and an AI video getting uploaded of him telling his users to go sign up for a chance to win some $5000 PC “we’re giving 500 away!” and that site which won’t even have to look like anything other than “someMadeUpBrand.com/giveaway/linus”. It’s crazy to even think about how many people would fall for that shit. If the AI is good enough I might fall for it and I’m pretty damn good at catching it (for now).