It’s happening in other areas like entertainment (see Netflix pricing, Paramount + renewing then cancelling shows etc)
One thing is that this sort of behaviour leads to an opportunity for competitors. Look at Twitter, a few years ago only a small non-profit would have thought to challenge them. But now as Twitter slowly disintegrates even Meta are getting in on the act.
The same thing is happening with Reddit and we’re seeing the very start of similar challengers to YouTube that don’t have the issues of e.g. Odysee