And I don't disagree with you one bit there. But Texas' anti-SLAPP law is the Texas Citizens Participation Act and it used to be one of the strongest in the country. In 2019, it was modified by the Texas Assembly to introduce a lot of gray area and weaken it considerably.
So I don't disagree with the assertion that this is absolutely frivolous. But Texas' current laws on the book are likely to give Musk enough room to avoid challenges on that aspect.
and I can tell you that they followed accepted academic practice
Oh no doubt, that's the point. To sow doubt on that whole process.
IBM and Apple know pretty well how Internet advertising works
Oh yeah, the notion that they're indicating that Apple pulled their revenue because of "THIS REPORT" is just them grasping. But Musk is absolutely banking that IBM and Apple won't file brief with the Judge to provide more motivation to stick to the broad questions put forward by Media Matters. Business wise, this case isn't bringing dollars back to the platform, it is just being vindictive. Musk had his feels hurt and now he wants to hurt something else.
he’s got full blown narcissistic rage
I'm going to guess that one. Just the way Musk's been talking about this case, it feels like this one got deep under his skin.