This story highlights why news about this is still important. The investors wouldn’t be doing this if they thought a lot of people wouldn’t hear about it and be disgusted.
I couldn’t care less about whatever else he does, but when he does something awful, spread it as much as you can. We can see very clearly that not all news is good news for him. And one thing I do want to see is him discovering the consequences of his action, for once in his life.