Because a lot of modern (so-called 3rd wave) “feminists” are just greedy people demanding things that will advantage them but doing so behind the cover of the group so that it doesn’t look like all the other greedy bastards - it’s rightwing thinking disguised as “for the group”, which is why they worry way more about “the glass ceiling” (which disadvantages high middle class people who aren’t in an “old boys network”, which includes almost all women from thst social strata) rathar than, say, the very low salaries for women who are blue collar workers.
The previous waves of Feminism were of the “we want to be treated like everybody else” (or as I like to think of it: “get out of my way and let me be all that I can be”).
People react very differently to the “gimme shit” crowd than they do the “stop hindering me” one, and sadly the former are a lot louder (as usual for people driven by greed) and have come to dominate the image of Feminism in Anglo-Saxon countries.