Only 13 states are participating in the roll out… still
Crawl, walk, run. As the article stated, they are trying to avoid the cluster-fuck that was the healthcare.gov rollout. Assuming the Repuglicans don’t manage to kill this initiative, I suspect it’s going to be extremely popular. It would be pretty easy for the system to crumble under the weight of so many people filing at once. Best to get a sense of what they are going to need and roll out carefully.