By the time I get to the end of an article about him, nothing he says or does surprises me. Then I’m sick of hearing about him for a while, and avoid stories about him. In the meantime, I get used to normal people again and partially “reset”. Then I’ll come across another article that’s really more of the same, but it seems a bit different. Wash, rinse, repeat.
It’s unsatisfying and irrational, but it’s also the best explanation I have.