They’re making quite a lot of acquisitions, despite Bandcamp unionising earlier this year. It’s one of the biggest licencing companies in the world, so it probably won’t be great for the current services of Bandcamp when Songtradr wants to start monetising its users more meaningfully to make back the acquisition cost and break even.
Maybe good growth, maybe an attempt to gauge users as deep as possible before they just shutter the company. Could go either way.