Yeah, it’s not actually a food. Nobody eats these for the taste or calories. It’s purely for the experience of the challenge and the packaging is understandably part of that experience. It’s still wasteful, but it’s the kind of society we live in. Packaging works. If they could sell as well with less waste, I’m sure they would. The packaging is a calculated attempt at maximizing the experience, especially under the assumption that it’s going to spread by viral videos.