First, any veteran worth their weight in salt know they aren’t some sort of Messiah for the people. Those of us that served, myself included, joined and did our jobs to protect others; family, friends, communities, and country. Only those veterans with selfish intentions would hold a private business in less regard for refusing service to anyone they are legally able to refuse service to.
Second, this is about uniformed police, not veterans. Those two things are not synonymous. Veterans, the ones I mentioned in the first paragraph, don’t feel the need to walk around with their dicks guns out to buy a bagel. I’m not sure if you are conflating them out of ignorance or a misunderstanding.