All of these companies half ass and they simultaneously put off the bigots, the allies and the targeted communities in the middle.
Had target just planted it’s pride flag and held to it, headline is, “Hateful bigots who would have gone to target drove 5 more minutes to get to Wal-Mart this month”.
But jittery like bud light, they started to backpedal for profit midway through and pissed off everyone else.