I know there is the old adage of all publicity is good publicity, but he’s only getting negative publicity right now and it appears to not be helping him, especially not on Twitter, which is still hemorrhaging users and advertisers. Tesla’s stock is down and their CFO just quit. Neuralink is getting investigated by the feds. And now he wants to look like an idiot by getting into a cage match with a BJJ blackbelt who’s much younger and fitter than him.
I don’t see a downside to playing all that up. He has more money than he will ever be able to spend. The only way to hurt him is to humiliate him.