I made this comment somewhere else earlier… the only time I ever heard about it was from my physical therapist that I saw for a couple weeks
she was like “you see all those ads and previews for the barbie movie that’s coming out?” “No. I don’t usually see any ads or anything and I haven’t seen a movie preview in… years”
Also didn’t notice any “organic” posts about it on reddit (where I was at the time) or here (I joined at the start of the blackouts). only since opening weekend did I start seeing posts here about oppen/barbie